Sometimes the prize is in the process

Mon, Apr 15 2019


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Entrepreneur. Workaholic. Wicked sense of adventure.

For 15 years, Neall Alden made his living marketing some of the best skiing and snowboarding on the planet. Building a tour business from scratch may seem like a boarder’s dream, but for Neall, the real adventure wasn’t necessarily taking people to the mountains. It was about starting something new and seeing it grow.

“I’m still an avid boarder – being on top of a mountain and experiencing the flow of water and snow, the soft spaces, and the wind in the trees – that’s heaven,” says the alumnus of MacEwan University’s Public Relations program. “But I’ve learned that for me, success isn’t really about the destination. It’s about building something great along the way.”


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