The Design Portfolio Show returns – find out why you should check it out

April 29, 2021 | Arts & Culture

MacEwan University's Design Portfolio Show returns — and with it, the eye-popping, mind-blowing work created by this year's Bachelor of Design and Design Studies graduates.

The annual show aims to connect people who share a common interest in design, and provide an online environment through which they can appreciate good design and the visions of up-and-coming designers.

This is also a key moment for students to demonstrate their new skills as 21st century designers.

"We're very proud to see our students graduate as 21st century designers who can both create beautiful designs and solve difficult communications or digital problems for their clients and users," says Robert Andruchow, chair of Art and Design. "Our goal is to get students to this point when they complete the program, and we're very proud to see them graduate."

The Design Portfolio Show is a big opportunity for students to meet potential employers. While some employers attend the show knowing they have an available position to fill, others come to potentially hire in the future or to support the program and find out about the skill sets that students have coming out of the program.

"Beyond the talent that is visible in a portfolio, I look for growth potential and creative spark, which is measured by the graduate’s enthusiasm and curiosity or a love of design expressed through live dialogue," says Howard Poon, DDB Canada's VP Design and a MacEwan alum (Visual Communications Design, '85). Keen to stay in touch with the next generation of designers, Poon is a regular guest at the annual show.

Whether you are a community partner or industry leader seeking to recruit the design graduates (and if you are, you may already be registered for the April 29 virtual industry event), you are encouraged to check out the outstanding work produced by the students.

This year's theme, "Liminal," explains Bachelor of Design student Rebecca Heran, reflects "the transitional stage of a rite of passage, as we transition from students to graduates about to embark on new beginnings and creative journeys."

Heran's MacEwan experience was transformational. At the start of her program, she was uncertain of herself and of where she wanted to take her creativity. She credits the program with helping to highlight skills and talents — and the potential for a lifelong career — that she just needed to discover for herself.

After graduation, Heran plans to take her passion for technology and shape its function for end-users into a career as a user experience designer. "The portfolio show is an excellent opportunity to network and showcase all the best work that my fellow students and I have created throughout our time at MacEwan. These types of events are invaluable as a new graduate in meeting possible employers and getting your name out there to industry members."


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