The exciting field of marketing is about much more than sales and advertising. It begins and ends with the consumer—what do they want? And why? When you minor in marketing, you focus on the importance of understanding people and analyzing data. You develop a broad understanding of marketing and the role it plays in keeping a business innovative, successful and strategically positioned for the future.


Marketing Minor for Arts and Science

Marketing can be used to fulfill minor requirements in:

Bachelor of Arts

Bachelor of Science

Program planning

Planning sheets help you keep track of the courses you must take to fulfill the requirements of your degree. Use the appropriate planning sheet for your major(s) or minor(s) in combination with planning materials for the options and breadth requirements of your degree.

Marketing minor

The program of study may change from year to year. The authoritative source for course descriptions and the rules and regulations that apply to students is the Academic Calendar.