Faculty and Staff

Etayankara (Murli) Muralidharan

Associate Professor, Bachelor of Commerce
Department of International Business, Marketing, Strategy and Law

PhD (University of Manitoba); PGCGM (Indian Institute of Management-Calcutta); BTech (Indian Institute of Technology-Varanasi)

5-254B, City Centre Campus
10700 – 104 Avenue
Edmonton, AB


Murli is a professor of International Business, Marketing, & Strategy at MacEwan University's School of Business. Before joining MacEwan, he was faculty at St. Ambrose University, Iowa, USA. He got his Phd in business administration from the University of Manitoba, Canada. He has an undergraduate degree in engineering from the Indian Institute of Technology and post graduate qualifications from the Indian Institute of Management. Prior to his joining the PhD program he was for over two decades in various divisions of the Tata Group from India, in the areas of International Business, Marketing, & Business Excellence. He has also served as Regional Manager for Tata International in Latin America. His teaching and research interests stem from the experiences he has had in the corporate world. His research interests are in the areas of organizational crisis management, international entrepreneurship, social entrepreneurship, and emerging market multinationals. His teaching interests are in the areas of international business, marketing , and corporate strategy. He has published his research in many journals and has presented at leading conferences such as that of the Academy of Management, Academy of International Business, Babsons College of Entrepreneurship Research, and Administrative Sciences Association of Canada.

Available to supervise honours or individual study students.

international business, marketing, international entrepreneurship, social entrepreneurship

Teaching and Research Interests


  • INTB 300: Introduction to International Business
  • MARK 301: Fundamentals of Marketing
  • Mark 418: Personal Selling and Sales Management
  • INTB 412: Managing in an International Environment
  • BUSN 450: Strategic Management


  • Organizational Crisis Management: Product Recalls in International Sourcing
  • Cross Cultural Issues in Product Complaints Management
  • Emerging Market Multinationals and International Entrepreneurship
  • Social Entrepreneurship and Sustainable Development

Currently accepting students for independent studies and honours program in international business and marketing.


Selected Publications / Presentations / Conference Papers

Muralidharan, E., Bapuji, H., & Hora, M. (2019). The more I err, the less I pay: Effect of firm recall experience and recall severity on remedy to consumers. European Journal of Marketing, 53(5), 916-943.

Pathak, S., & Muralidharan, E. (2018). Economic inequality and social entrepreneurship. Business & Society, 57(6), 1150-1190.

Muralidharan, E. & Pathak, S. (2017). Informal institutions and international entrepreneurship. International Business Review, 26(2): 288-302.

Pathak, S. & Muralidharan, E. (2016). Informal institutions and their comparative influences on social and commercial entrepreneurship: The role of in-group collectivism and inter-personal trust. Journal of Small Business Management, 54(S1):168-188.

Carvalho, S., Muralidharan, E, & Bapuji, H. (2015). Corporate social ‘irresponsibility’: Are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products? Journal of Business Ethics, 130(3), 651-663.

Awards / Grants / Fellowships


  • MacEwan University Research Dissemination Grant (2019)
  • MacEwan University School of Business Research Grant (2018)
  • SSHRC Insight Development Grant (2017-2019)
  • MacEwan University, Distinguished Teaching Award (2017)
  • SSHRC Institutional Grant (2016-2017)
  • MacEwan University Research Project Grant (2014)
  • MacEwan University Research Dissemination Grant (2014)
  • SSHRC Doctoral Fellowship (2011)

Professional Associations / Memberships


  • Academy of Management
  • Academy of International Business
  • Administrative Sciences Association of Canada
  • Association of British Scholars India


Boards / Committees

  • MacEwan University, General Faculties Council