Etayankara (Murli) Muralidharan
Associate Professor, Bachelor of Commerce
PhD (University of Manitoba); PGCGM (Indian Institute of Management-Calcutta); BTech (Indian Institute of Technology-Varanasi)
5-254B, City Centre Campus10700 – 104 AvenueEdmonton, AB780-633-3533
Murli is a professor of International Business, Marketing, & Strategy at MacEwan University's School of Business. Before joining MacEwan, he was faculty at St. Ambrose University, Iowa, USA. He got his Phd in business administration from the University of Manitoba, Canada. He has an undergraduate degree in engineering from the Indian Institute of Technology and post graduate qualifications from the Indian Institute of Management. Prior to his joining the PhD program he was for over two decades in various divisions of the Tata Group from India, in the areas of International Business, Marketing, & Business Excellence. He has also served as Regional Manager for Tata International in Latin America. His teaching and research interests stem from the experiences he has had in the corporate world. His research interests are in the areas of organizational crisis management, international entrepreneurship, social entrepreneurship, and emerging market multinationals. His teaching interests are in the areas of international business, marketing , and corporate strategy. He has published his research in many journals and has presented at leading conferences such as that of the Academy of Management, Academy of International Business, Babsons College of Entrepreneurship Research, and Administrative Sciences Association of Canada.
Available to supervise honours or individual study students.
Teaching and Research Interests
Currently accepting students for independent studies and honours program in international business and marketing.
Selected Publications / Presentations / Conference Papers
Muralidharan, E., Bapuji, H., & Hora, M. (2019). The more I err, the less I pay: Effect of firm recall experience and recall severity on remedy to consumers. European Journal of Marketing, 53(5), 916-943.
Pathak, S., & Muralidharan, E. (2018). Economic inequality and social entrepreneurship. Business & Society, 57(6), 1150-1190.
Muralidharan, E. & Pathak, S. (2017). Informal institutions and international entrepreneurship. International Business Review, 26(2): 288-302.
Pathak, S. & Muralidharan, E. (2016). Informal institutions and their comparative influences on social and commercial entrepreneurship: The role of in-group collectivism and inter-personal trust. Journal of Small Business Management, 54(S1):168-188.
Carvalho, S., Muralidharan, E, & Bapuji, H. (2015). Corporate social ‘irresponsibility’: Are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products? Journal of Business Ethics, 130(3), 651-663.
Awards / Grants / Fellowships
Professional Associations / Memberships
Boards / Committees