Faculty and Staff

Leo Wong

Founding Director, Social Innovation Institute
Assistant Professor, Human Service and Early Learning

PhD (Alberta); B.Com. (Alberta)

5-256F, City Centre Campus
10700 – 104 Avenue
Edmonton, AB


Leo is the founding director of the Social Innovation Institute and an assistant professor in the School of Business. He graduated with a PhD in Marketing from the University of Alberta. He teaches and researches new business concepts that are aligned with socially responsible thinking and ethical decision-making, working with a generation of students who will shape our sustainable world. He has done applied research with social enterprises, taught undergraduate and graduate business courses related to sustainability and designed courses focused on corporate social responsibility.

marketing, corporate social responsibility, sustainability

Teaching and Research Interests

  • Social marketing
  • Cause-related marketing
  • Corporate social responsibility

Selected Publications / Presentations / Conference Papers

  • Wong, L. and Gordon Lucyk. "Live Local Alberta and the Good Food Box." Presentation at the Administrative Sciences Association of Canada Conference, St. John’s, NL, June 9-12, 2012.
  • Wong, L. T., & Peter P.T. Leszczyc. "The effectiveness of donation promises in charity auctions as cause-related marketing strategy." Advances in Consumer Research (2011).