Digital Experience Design Foundation
Professional Development Certificate
Multi-skilled designers are increasingly in high demand in today’s market. Whether you want to enhance your design skills or prepare for a new position, the Digital Experience Design (DXD) courses, also known as User Experience Design (UXD), will provide you with the latest industry tools and practices to help you meet the emerging needs of a rapidly changing technological environment. You will be introduced to the field of user experience design in relation to the development of digital products and visual prototypes/mockups such as websites, apps, and game interfaces. Equipped with new skills and design strategies, you will be able to better assess client requirements, analyze user behaviours and motivations, and then apply new processes and techniques to develop a design solution that achieves the results your business, organization or client is looking for.
NOTE: Access to a personal laptop or home computer is required
Learning and Career Growth
You will learn how to:
• Understand and identify client problems, recognize user needs and translate these into wireframes, prototypes and visual interfaces
• Recognize user behaviours and motivations, translate into goals and tasks, and apply to the layout of a visual interface design
• Apply user experience and interaction design principles to creation of wireframes, prototypes and/or mockups
• Design visual interfaces for websites and/or software applications
• Select and utilize software tools best suited to the circumstances
• Communicate ideas, information and digital experience design principles in spoken (presentation to a client) and written forms (concept, proposal)
Duration and Delivery
This certificate consists of 4 courses that are 24 hours each for a total of 96 in class hours. Courses will be held in the evenings and on weekends at MacEwan’s City Centre Campus. Students can expect to spend an additional 8-12 hours per week outside of class time to complete course requirements. This certificate may be completed in as little as 6 months depending on course availability.
• Submit a post-secondary diploma
• Submit a letter of intent
• Have access to a personal laptop or home computer
If you’d like to learn more about this program, please email email@example.com or phone 780-497-5207.
Fall 2020 Intake
Applications open: May 1, 2020
Applications close: August 31, 2020
Spring 2021 Intake
Applications open: October 1, 2020
Applications close: April 15, 2021
Letter of intent guidelines:
We want to know more about you and why you want to take our program. Please respond to the following points, including specific details and examples of:
• Qualifications: relevant experiences, special skills, qualifications, and knowledge of the Design Industry.
• Career Goals: expectations of how the Digital Experience Design Foundation Professional development certificate will further your career goals.
• Additional skills: any additional skills or knowledge you think might contribute to your success.
Course fees are listed with individual courses and do not include supplies unless otherwise indicated. Individual course fees are $650 and the entire certificate can be completed for $2,600*. A textbook (approximately $100) and additional supplies (approximately $40 per course) are required. Prior to the course start date, students will be emailed a list of supplies to bring to class. There is a program application fee of $110 at the time of application.
(*Note: Course fees are subject to change.)
Digital Experience Design Basics I
Explore the field of user experience design (UXD) and the latest tools and strategies you can use to develop more effective digital design solutions. Students will learn to apply design processes, methods and visual design to the creation of digital products such as websites and software applications. More precisely, students will learn to recognize audience behaviours, translate them into user goals and incorporate them into user experience strategy, sitemaps, wireframes and visual interface designs for information-based digital products such as websites.
Offered in the Fall and Spring terms
Digital Experience Design Basics II
Expanding on the techniques and strategies acquired in Digital Experience Design Basics I, students will continue to apply new skills to process- and task-oriented digital products such as mobile and desktop apps. Students will translate user behaviours and goals into user tasks, flow diagrams and clickable prototypes. Mobile user interface guidelines will be introduced and applied in a project-based setting. Prerequisite: DXDI 0101 Digital Experience Design Basics I
Offered in the Fall and Spring Terms
User Interface Design I
Learn to create effective digital experiences by identifying and selecting appropriate user interface (UI) patterns to design useful, usable and desirable interfaces. Explore concepts such as the evolution of UI and digital interaction devices, designing for mobile, user input, action and commands, navigation, process, tasks, path and flow, UI transitions and micro-interactions. Students will demonstrate their knowledge and understanding of processes and task flow by designing a mobile application. Prerequisite: DXDI 0102 Digital Experience Design Basics II
Offered in the Winter term
User Interface Design II
Expand on the knowledge acquired in User Interface Design I to conceptualize and create highly interactive digital products. Students will explore complex interface problems such as social interfaces, software interfaces, and interfaces yet to be created. Students will create innovative experiences using interaction design principles and new user interface patterns within project requirements and other constraints. Prerequisite: DXDI 0103 User Interface Design I
Offered in the Winter term
If you have any questions about your enrolment, or if you would prefer not to enrol online, contact us and we will be happy to assist you.
School of Continuing Education