The exciting field of marketing is about much more than sales and advertising. It begins and ends with the consumer: What do they want? And why?

Through market research, data analysis and a focus on human behaviour, a minor in marketing enhances your understanding of customers and your ability to find and retain them to ensure business success. 

Why take this minor?

Learn about managing the often challenging customer-facing aspects of operating a business. From decision-making processes to the marketer’s influence on consumers, you gain a deeper understanding of the role marketing plays in keeping a business innovative, successful and strategically positioned for the future.

Having professors that care so deeply about their students and their craft is such a vital piece to the learning experience.
Colby Doyle, Marketing major alumnus

What to expect

This minor has two required courses: one that focuses on consumer behaviour and another that focuses on market research. In these courses, you consider consumer decision-making processes when developing a marketing plan. You learn about the importance of gathering and interpreting data that influences marketing decisions.

You also take senior-level courses that provide you with a greater breadth of marketing knowledge, choosing from topics such as marketing, international audiences, digital marketing and branding.

Job-ready skills

A minor in marketing focuses on understanding customer behaviour, meeting customer needs and connecting with a target audience. You gain skills that help you:

  • Understand consumer behaviour
  • Analyze data to discover customer trends and needs
  • Find innovative solutions to marketing problems
  • Communicate clearly with co-workers and customers
  • Engage creatively with a target audience
  • Improve market success using market research
  • Adapt to rapidly changing markets

The Alberta Learning Information Service (ALIS) has detailed occupational profiles, salary survey data, trend reports and assessment tools to help you choose and plan a career that matches your skills and interests.

Program of study

MINOR | BACHELOR OF COMMERCE

This program of study is open to students in the Bachelor of Commerce. Courses for your minor are only one component of your degree. You must complete all courses and requirements outlined in the academic calendar for the year you declare or re-declare your major and minor or the year you are accepted into an Honours program.

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Courses & Requirements
Check the academic calendar to find the courses you need to take and the requirements you must fulfill to complete your program.
Academic Calendar
Academic advising
Academic advisors in the School of Business have prepared program planning resources to help you understand degree requirements.
Program Planning Talk to an advisor