BACHELOR of DESIGN
Digital experience design (DXD) Major or Pathway
If you love using digital products and want to learn to design websites, apps, wearables, AR/VR and games, we have the expertise and cutting-edge technology to get you there.
When you choose this major or pathway, you take a deep dive into the field of DXD, adopt a human-centred approach to making design decisions and develop strong digital experience design skills. You explore the ways that people interact with digital products, research real-world problems and create digital solutions that are useful, usable and desirable.
What to expect
In practice-based, hands-on courses, you learn to identify and understand client problems and user needs and translate these into wireframes, prototypes and visual interfaces. You learn and apply new processes and techniques to create digital products using industry tools and practices to meet the emerging needs of a rapidly changing technological environment.
The recommended courses teach you about interaction design theory, user interface design, information architecture, inclusive design, service design and technological literacy.
Job-ready skills
There is a considerable need for digital experience designers to work with computer scientists and engineers to create more user-friendly digital products. There has been a significant gap in the Alberta digital industry for more than 15 years as our world becomes increasingly mediated by digital experiences.
Digital experience designers have a variety of career options:
- User experience designer
- Interaction designer
- User interface designer
- Web designer
- Product manager
- Information architect
- Service designer
The Alberta Learning Information Service (ALIS) has detailed occupational profiles, salary survey data, trend reports and assessment tools to help you choose and plan a career that matches your skills and interests.
Two ways to specialize in DXD
There are many ways to study DXD at MacEwan, but if you are working toward a Bachelor of Design, you can choose between a major or pathway.
Benefits of a major:
- Priority access to courses
- Provincially recognized credential to enhance your résumé
- Official recognition of your skills
- Competitive edge in the job market
Benefits of a pathway:
- A flexible way to explore the field without committing to a major
- Ability to tailor courses to your interests
- Allows you to pursue another area of specialization
Courses and Requirements
Check the academic calendar to find the courses you need to take and the requirements you must fulfill to complete your major in this program.
Courses and Requirements
Check the academic calendar to find the recommended courses you can take and the degree requirements you must fulfill to complete your pathway.
Program planning
Academic advisors for the program have prepared resources to help you understand how to select and enrol in courses to fulfill the core and elective requirements of your degree.
FEATURED COURSE
DESN 445 Service Design Studio is the perfect class for design students who want to get real-world experience by collaborating with a community partner. In this course, you have the opportunity to conduct research, understand users’ needs and create innovative solutions that can improve people’s lives.
DESN445 Service Design Studio
Your department, your community
On the department website, you can learn more about your instructors, check out student and faculty research and find details on events and activities organized by the Design Students Organization.