Design digital products such as websites, apps, wearables, AR/VR and games. Learn how people interact with digital products, research real-world problems and create digital solutions that are useful, usable and desirable.

If you love using digital products and want to create the next killer app, a career in digital experience design is for you. Train for one of the many careers within DXD: user experience designer (UXD), interaction designer (IX), user interface designer (UID), web designer, product manager, information architect (IA), service designer (SD) or customer experience designer (CX).

In practice-based, hands-on courses, learn to understand and identify client problems, recognize user needs and translate these into wireframes, prototypes and visual interfaces. Learn and apply new processes and techniques to create digital products using the latest industry tools and practices to meet the emerging needs of a rapidly changing technological environment.

What will you learn?

Why study digital experience design?

There is a considerable need for more digital experience designers (also known as user experience designers) to work with computer scientists and engineers to create more user-friendly digital products. There has been a significant gap in the Alberta digital industry for more than 15 years as our world becomes more and more mediated by digital experiences.

Do I need to know how to draw?

There is no need for students to know how to draw or to have a background in fine art to do Digital Experience Design. DXD is a highly multidisciplinary field and digital experience designers have diverse skill sets and come from various disciplines such as design, business, social science, computer science and communication.

Three ways to take digital experience design

As a pathway in the Bachelor of Design

In the Bachelor of Design, you take a deep dive into the field of DXD, adopt a design thinking approach and develop strong graphic design skills: