MAJOR | MINOR | HONOURS | Bachelor of Commerce

The Marketing area of study focuses on marketing fundamentals, strategy, analysis and quantitative measurement. You will gain an understanding of the marketing function and how that aligns with other organizational functions.

Marketing research drives not only promotion (of which advertising is one small component) but also price, placement and product decisions. Any business strategy must begin and end with consumer needs. Consumer research is vital to the success of every aspect of a market offering, including the nature of the product itself. You will undertake projects that involve conducting research and analyzing marketing metrics. The context in which you study includes local, national and international marketing initiatives.

Courses & Requirements
Check the academic calendar to find the courses you need to take and the requirements you must fulfill to complete your program.
Academic Calendar

Program planning

This program of study is open to students in the Bachelor of Commerce. Courses for your major, minor or Honours discipline are only one component of your degree. Academic advisors in the School of Business have prepared program planning resources to help you understand degree requirements.

Program planning