The Marketing area of study focuses on marketing fundamentals, strategy, analysis and quantitative measurement. You will gain an understanding of the marketing function and how that aligns with other organizational functions.

Marketing research drives not only promotion (of which advertising is one small component) but also price, placement and product decisions. Any business strategy must begin and end with consumer needs. Consumer research is vital to the success of every aspect of a market offering, including the nature of the product itself. You will undertake projects that involve conducting research and analyzing marketing metrics. The context in which you study includes local, national and international marketing initiatives.

Courses & Requirements
Check the academic calendar to find out about the courses you need to take and the requirements you need to fulfill to complete your program.
Academic Calendar

Planning sheets

Planning sheets help you keep track of the courses you need to take to fulfill the requirements of your degree. Use the appropriate planning sheet for your major(s), minor(s) or honours discipline in combination with the degree planning sheet for core and elective requirements.

Program planning