Victor Cui, president and CEO of the Edmonton Elks Football Club, has been appointed for a three-year term as a public member of the Board of Governors of MacEwan University. Effective October 31, 2022, this is Cui's first term as a public member.

“I welcome Victor’s exceptional experience as a leader in the global business community,” says Carolyn Graham, chair of the Board of Governors. “He is a creative thinker, and I look forward to the insight that such an innovative leader will bring to our table.”

Prior to joining the Edmonton Elks, Cui rose to global prominence with the mixed martial arts promotion company ONE Championship, which he co-founded. He held a variety of roles there, beginning as co-founder and the first CEO in 2010, spearheading development in north Asia, and leading a global expansion that saw the company become Asia’s largest sports media property with a total valuation of more than $1 billion.

“Victor’s direct experience as a global innovator in business and local community development will bring a wealth of knowledge to our board,” says Dr. Annette Trimbee, president and vice-chancellor. “I welcome his perspective as we implement our strategic vision, Teaching Greatness.” 

Cui has extensive experience working with Asia’s top sports broadcaster, ESPN STAR Sports in Singapore, as well as multimillion-dollar sports organizations, including the IAAF World Championships, the Commonwealth Games, the Sydney Olympics and the PGA Tour’s Bell Canadian Open.

A born-and-raised Edmontonian, Cui is an active member of the Canadian Filipino Community. He is currently a board member for the Parkinson’s Association of Alberta and has previous experience with the boards of the Canadian Chamber of Commerce, the Canadian Public Relations Society and the Canadian Chamber of Commerce in China.

The university’s Board of Governors includes both public and internal members who represent the MacEwan community.