BACHELOR of DESIGN
Marketing Pathway
Craft ad campaigns that connect. Build brands that resonate. Explore trends that drive audiences. This pathway brings together creative vision and marketing strategy in a way that sets you apart.
What to expect
You study the principles of advertising and branding alongside marketing courses that examine how people make decisions and engage with products. Studio courses give you hands-on experience developing campaign concepts, designing branded environments and testing your ideas in collaborative, real-world settings.
By combining design principles with business-focused learning, you graduate with the creative expertise and strategic insight you need to influence how brands communicate and succeed in competitive markets.
Job-ready skills
This pathway prepares you for careers where design and marketing intersect. Graduates find work as art directors, advertising designers, brand strategists or marketing creatives with the skills to move from concept development to campaign delivery.
Your ability to merge creative ideas with consumer insights makes you valuable to agencies, in-house marketing teams and entrepreneurial ventures.
The Alberta Learning Information Service (ALIS) has detailed occupational profiles, salary survey data, trend reports and assessment tools to help you choose and plan a career that matches your skills and interests.
Program planning
Academic advisors for the program have prepared resources to help you understand how to select and enrol in courses to fulfill the core and elective requirements of your degree.
Your department, your community
On the department website, you can learn more about your instructors, check out student and faculty research and find details on events and activities organized by the Design Students Organization.