BACHELOR of DESIGN
photography, video & motion graphics Pathway
Learn to create visual messages that demand a viewer’s attention and deliver a compelling message. Bringing together the visual mediums of photography, videography and motion graphics, this pathway prepares visual storytellers to make creative decisions that rely on technological and aesthetic expertise.
What to expect
In photography courses, you begin by learning basic concepts, such as lighting, exposure and colour composition, and you are introduced to industry standard software. As your technical expertise grows, you learn analytical skills that help you to guide creative decision making. Videography, like photography, relies on expert use of colour, light and composition, but you also learn how to use audio and visual editing techniques to influence your message and your audience’s perceptions. You are introduced to video editing software and learn post-production techniques for short and long-form videos. In the motion graphics medium, you learn principles of motion, time, colour, sound and space using industry standard software. You build on these skills in the advanced course, working on projects that introduce compositing, character animation, motion branding and concept development.
A visual storytelling class integrates all three disciplines, teaching you how to choose the best medium or combination of mediums to meet clients’ needs in a particular situation.
Job-ready skills
The public and the private sectors are changing the ways they connect with clients and constituents by using visual mediums to create meaningful stories and share important information. The photography, video and motion graphics pathway gives you the flexibility and versatility you need to succeed as a photographer, videographer, video editor and motion graphics designer.
The Alberta Learning Information Service (ALIS) hosts detailed occupational profiles, salary survey data, trend reports and assessment tools to help you choose and plan a career that matches your skills and interests.
Program planning
Academic advisors for the program have prepared resources to help you understand how to select and enrol in courses to fulfill the core and elective requirements of your degree.
Your department, your community
On the department website, you can learn more about your instructors, check out student and faculty research and find details on events and activities organized by the Design Students Organization.