In MacEwan’s Bachelor of Design, you learn to work collaboratively, to discuss big ideas, to consider the views of others and to think critically—about your peers’ work and your own. After four years, you are ready to take the design world by storm.

MacEwan's Bachelor of Design offers:

  • an innovative human-centred design curriculum
  • a well-rounded degree with more than 40 design-specific courses
  • industry-leading faculty
  • a new, state-of-the-art facility
  • the largest DXD/digital design program in the prairies

The degree includes core requirements, breadth requirements and program options. Pathways allow you to customize your studies to suit your interests, or you can develop your own pathway by selecting various program options.


Visual Communication Design (VCD)

Build on the fundamentals of design with coursework concentrating in visual communication design. Topics of study include branding, advertising, publication design, visual narrative, photography, illustration, design in the 3D environment, research methods and issues related to designing in the 21st century.

Digital Experience Design (DXD)

Focus on the skills, methods and theories that are required to design websites, applications (apps), wearables, game interfaces and other digital products. They learn to make digital products that are useful, usable and desirable.

Photography, Video and Motion Graphics

Engage in the communicative aspect of photography, video and motion graphics, and gain the technological and creative expertise required to make images demand attention and concisely deliver a message or tell a story.


Learn to use illustration as a communicative tool. Hone your craft through fine art drawing and painting courses and develop technical skills to deliver illustrations for print publications and digital media such as the web, videos and motion graphics.

Courses & Requirements
Check the academic calendar to find out about the courses you need to take and the requirements you need to fulfill to complete your program.
Academic Calendar

What does it mean to be a 21st-century designer?

Watch all 7 videos More about your future in design